Statement

Rooted in the cultural shifts of the late 19th century, American entertainment attractions—such as seaside resorts, roadside curiosities, amusement parks, and miniature golf courses—emerged alongside the expansion of leisure time, disposable income, and a collective yearning for escapism. As we progress deeper into the 21st century, many of these early icons of leisure have been abandoned, demolished, or replaced by newer counterparts that prioritize scale, spectacle, and corporate branding. Though often lacking the authenticity of their predecessors, these contemporary attractions are meticulously themed to evoke nostalgia through curated signage, architecture, and storytelling. These constructed experiences, while referencing the past, are often imbued with fictionalized histories and imagined narratives, revealing as much about our present desires as they do about the eras they seek to replicate.

Having spent years working behind the scenes in the theme park industry, I am deeply attuned to how immersive environments are crafted to convey narratives and sell experiences. This professional background informs my creative practice, where I approach play as a powerful tool for connection, reflection, and transformation. I draw upon the visual language of American leisure culture—iconic signage, marquee lettering, hand-painted typography, stylized color palettes, anthropomorphic mascots, oversized objects, and kinetic lighting—to create interactive installations, participatory performances, and games that invite engagement and reimagine place.

At the heart of my work are questions about how theming can function outside of its commercial roots. Can a giant marquee transform a familiar urban landscape into a Wonderland? Can the game of mini golf highlight a community and celebrate its history? Can a flashy façade be used to entice people into intimate listening, finding value without money, being kind to strangers, and collecting and memorializing moments of generosity? I seek to create spaces where fun becomes a conduit for deeper engagement—with ourselves, with others, and with the stories we share.